History and Marketing Strategy of Apple Inc - UK Essays.
The history of the Apple begin from July 1976, Jobs and Wozniak first received the local retailer order of 50 computers and they started to form a company to build the computer, Apple I computer, computer which is without keyboard, monitor, case and power supply.An Introduction to Apple Company Essay. Organization of Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a complex company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players.The history and the back ground of Apple Inc which used to be Apple Computers, Inc when they first started in California USA and become a multinational company which started from scratch. Apple Inc mainly deal with consumer electronics, computer software and commercial servers.
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, servers, and computer software, and is a digital distributor of media content. The company also has a chain of retail stores known as Apple Stores.Apple's core product lines are the iPhone smartphone, iPad tablet computer, iPod portable media players, and Macintosh.HISTORY OF APPLE AND IPOD. Apple Computer was founded in 1971 in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. and is a American multinational corporation that designs and manufactures consumer electronics and software. The best-known products included the Mac computers, the IPhone and the IPod.
Apple Inc. uses the highest quality materials and industrial design on their carefully crafted products even though they are mass produced. The company is able to sell a large amount of products because the buyer’s reservation price matches the pricing of their products.
